In this article, I will elaborate on 3 hidden aspects of the Chinese e-commerce scene. I aim to explore consumer behaviour, e-commerce and digital omni-channels, and market trends in China from the perspective of a native e-commerce marketer.
Year 2015
I have engaged in e-Commerce system and operations in Europe for 8 years, including designing and structuring; I have been shopping in Chinese e-commerce system now and then for 10 years and meanwhile studying the mechanism and market philosophy with personal interest. E-commerce in Europe differs on quite some aspects from China side. Here are 5 […]
(This article includes 2 parts: Part I: Background and things you might not know; and Part II: Engage the market in distinctive ways with a great partner.)
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend. As incomes have risen in China, its consumers have stepped up their purchases of imported goods. But now, impatient for the latest products and better prices, they can buy directly from foreign retailers and suppliers at the click of […]
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